Sample homepage

Motorsport

Kai Moreno

A young racing driver needs a home online that feels as fast as the car — and keeps fans, partners and press up to speed all season.

kaimoreno27.com

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All work

Industry

Motorsport

Project type

Athlete personal brand

Typeface

Anton and Archivo

Palette

Carbon black and racing orange

Design rationale

A near-black canvas with one hot racing orange. Anton’s compressed capitals stack like cars on a starting grid while the driver cuts through his own name. A live ticker, season stats and a race calendar keep the page moving between race weekends.

A near-black canvas with one hot racing orange. Anton’s compressed capitals stack like cars on a starting grid while the driver cuts through his own name. A live ticker, season stats and a race calendar keep the page moving between race weekends.

( The full homepage )

Every section, top to bottom.

Open the live site

Key features

Kinetic hero with layered portrait and race number

Live race ticker

Season stats and race calendar

Limited-edition merch drop

This is a self-initiated sample homepage created by WebShoot to explore a design direction. The business is fictional, the work is not a client commission, and no results are implied.

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