Sample homepage

Streetwear store

NULL THEORY

A Sydney store for A BATHING APE® and BAPE STA needs a homepage that feels like the brand's premium edition and turns browsing into a whole fit.

nulltheory.store

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All work

Industry

Streetwear store

Project type

Fit-builder store homepage

Typeface

Archivo Expanded and JetBrains Mono

Palette

Ice, ink and acid lime

Design rationale

Ice and ink with one acid lime, wide Archivo display type over JetBrains Mono, and BAPE's own product photography throughout. The page opens with the drop: real pieces fall and pile up on the NULL THEORY letters with real physics, and you can grab and throw them. A dark fitting room builds a top, a bottom and a pair of BAPE STA with slow curtain reveals, the shop opens a private view of each piece, and a pinned runway walks twelve BAPE STA colourways past as the page takes on each pair's colour.

Ice and ink with one acid lime, wide Archivo display type over JetBrains Mono, and BAPE's own product photography throughout. The page opens with the drop: real pieces fall and pile up on the NULL THEORY letters with real physics, and you can grab and throw them. A dark fitting room builds a top, a bottom and a pair of BAPE STA with slow curtain reveals, the shop opens a private view of each piece, and a pinned runway walks twelve BAPE STA colourways past as the page takes on each pair's colour.

( The full homepage )

Every section, top to bottom.

Open the live site

Key features

Physics drop of real pieces onto the wordmark

Dark fitting room with curtain reveals

Pinned BAPE STA colourway runway

Silhouette teaser with a torch reveal

This is a self-initiated sample homepage created by WebShoot to explore a design direction. The business is fictional, the work is not a client commission, and no results are implied.

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