Sample homepage

Fashion label

OSSA

A label that cuts every piece in a numbered run needs a homepage that shows how the clothes are built and sells the drop before it's gone.

ossalabel.com

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Industry

Fashion label

Project type

Drop-launch store homepage

Typeface

Archivo Extended and Inter

Palette

Gallery white, ink and arterial red

Design rationale

Gallery white, near-black type and Archivo Extended headlines, with red kept only for what's scarce. An x-ray lens drifts over the hero coat to show its construction, the drop stacks piece by piece as you scroll, and a 120-square edition grid fills to show how much of the run is left.

Gallery white, near-black type and Archivo Extended headlines, with red kept only for what's scarce. An x-ray lens drifts over the hero coat to show its construction, the drop stacks piece by piece as you scroll, and a 120-square edition grid fills to show how much of the run is left.

( The full homepage )

Every section, top to bottom.

Open the live site

Key features

X-ray lens that reveals construction notes

Stacked product cards with run counters

Edition grid that fills as you scroll

Size picker and Add to bag in the first screen

This is a self-initiated sample homepage created by WebShoot to explore a design direction. The business is fictional, the work is not a client commission, and no results are implied.

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