Sample homepage

Wood-fired pizzeria

FERRO

A playful Naples-style pizzeria with eight pizzas needs a homepage that makes people hungry, shows every pizza properly, and gets them ordering for pickup or delivery.

webshoot.studio/samples/ferro

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All work

Industry

Wood-fired pizzeria

Project type

Restaurant ordering homepage

Typeface

Bagel Fat One, Figtree and Gochi Hand

Palette

Flour cream, tomato red, basil green and delivery blue

Design rationale

Flour cream, tomato red, basil green and a playful delivery blue, with Bagel Fat One headlines, Figtree for reading and Gochi Hand for the marker scribbles. The hero is one pizza made of all eight slices: grab one and the cheese pulls in hand-drawn strands. The menu rolls each real pizza onto a counter that changes colour, with marker notes pointing at its toppings and fun facts stuck around it. The oven is a cinematic dark scene where firelight, embers and smoke bring a real photograph to life over a ninety-second bake, and the order counter lets you flip between pickup and delivery and fling pizzas into a paper ticket.

Flour cream, tomato red, basil green and a playful delivery blue, with Bagel Fat One headlines, Figtree for reading and Gochi Hand for the marker scribbles. The hero is one pizza made of all eight slices: grab one and the cheese pulls in hand-drawn strands. The menu rolls each real pizza onto a counter that changes colour, with marker notes pointing at its toppings and fun facts stuck around it. The oven is a cinematic dark scene where firelight, embers and smoke bring a real photograph to life over a ninety-second bake, and the order counter lets you flip between pickup and delivery and fling pizzas into a paper ticket.

( The full homepage )

Every section, top to bottom.

Open the live site

Key features

Eight-slice pizza with a hand-drawn cheese pull

Menu annotated in marker on real photos

Ninety-second oven lit by live firelight and embers

Pickup or delivery ticket you fill by tapping pizzas

This is a self-initiated sample homepage created by WebShoot to explore a design direction. The business is fictional, the work is not a client commission, and no results are implied.

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